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Crafting The Dream Wedding: Priti Sidhwani

Priti Sidhwani crafts dreams. Brought alive through Priti’s company DreamzKraft, every kind of theme is made possible with one symbolic wave of her magic wand. Her creativity weaves extravagantly themed weddings, from Royal wedding themes to Moulin Rouge, Devdas or Umrao Jaan, whatever her clients dream of for the most momentous day of their life, Priti and her wonderful creative and production team, make it come true. No wish is too big and no demand too wild for the wedding planner par excellence, who’s already worked on some of the biggest weddings - from Lara Dutta’s Victorian wedding to recreating Venice for a Surat based businessman.

A boutique wedding styling company that specializes in chic, elegant and innovative themes, decors and sets for weddings, DreamzKraft is the brainchild of Sundeep and Priti Sidhwani, who have revolutionized the very manner in which weddings are styled in India. .

Having dabbled in candle and chocolate making and later garments, Priti joined DreamzKraft, with a versatile range of creative experience. As she came on board, Priti took the challenge of styling weddings. At the same time, the company went on to do the art direction for Don and production designs for films like Rock On, Delhi Belly, Game and We Are Family. With her own unmatched stamp, her work was catapulted into success, becoming a name much in demand in the wedding industry. It came as no surprise when her husband eventually handed the reins of the company over to her, while overseeing the company’s overall growth. Priti, along with creative head Anway P Bhoite, focuses primarily on creating unique, vow inducing décor concepts, “We’ve tried to think out of the box and have fun while doing so. We hope to continue in the same vein. Even more novel concepts and grander affairs is our objective for the future. We’re growing rapidly as a company and we’re proud of it!” says Priti.

Meticulous detail and work to make each event exactly how the couple imagined it, epitomizes the mantra of DreamzKraft.

For the glitzy Bollywood wedding of Lara and Mahesh Bhupati, the team decorated an 80 by 80 feet installed tent for the main ceremony, using sparkling crystals, ribbons and paper lanterns with delicate floral arrangements from pink flowers handpicked by the bride, to create an enchanted ceiling. On the other side of the design spectrum was the Bollywood Kitsch theme, where amongst filmy décor, drama was the order of the night with psychedelic lighting, posters of films, a dialogue wall covered in B’wood dialogues, cutouts of apsaraas in lotuses and lots of tequila in country liquor bottles. The star of the night, other than the couple, was an auto rickshaw decorated with generous amounts of kitsch.

From massive two-story lotus-themed backdrop for the stage and a reception stage with a ceiling made from 17,000 meters of dangling organza ribbons in strips from a truss, to a Venetian Gothic theme with quaint cobblestones, complete with serenading musicians in specially-made gondolas, Dreamz Krafts mastery over sets and themes is unmatchable.

Priti can further be reached at
or through www.dreamzkraft.com

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